Coca Cola announced on Friday, January 19 that it is substantially reformulating its overall approach to packaging its products, setting a global goal of contributing to the collection and recycling by 2030 of 100% of its packaging.
This goal is at the core of the company’s new vision to help create a world without waste and will support it with a long-term investment from the Coca-Cola System, which will include actions that are already in place. in progress and aim to make its packaging 100% recyclable.
The starting point of this plan is to understand that food and drink packaging is an important part of modern life, but also that much more needs to be done to reduce the amount of packaging that goes into the trash.
“Packaging is a problem for the planet and, like all companies, we have a responsibility to help solve this problem. With a vision of a world without waste and through “World Without Waste”, we invest in the planet and our packaging to help solve this problem permanently, “said James Quincey, president and CEO of The Coca-Cola Company ».
The company and its bottlers have set a number of key goals:
Investing in the planet
The goal of the company is by 2030, for every bottle or box that Coca-Cola has worldwide, another recyclable, so that each packaging has more than one “life”.
The company invests in the goal of collecting and recycling 100% of its packaging, both through marketing and by utilizing its skills to help consumers understand what, how and where to recycle. In addition, it will continue to support the need to collect packaging throughout the industry, including bottles or boxes of other companies. The Coca-Cola system will work with local communities, industry partners, customers and consumers to tackle the problem of marine pollutants and packaging waste.
Investing in packages
To achieve the goal of packaging harvesting, The Coca-Cola Company continues its effort to produce 100% recyclable packaging worldwide. The company produces improved packaging, either by using a higher percentage of recyclable raw material based on vegetable resin, or by reducing the percentage of plastic in each bottle.
By 2030, the Coca-Cola System also aims to produce bottles containing an average of 50% recyclable raw material. The aim is to set new standards worldwide for the packaging of soft drinks and soft drinks. Currently, most of the company’s packaging is recyclable.
The “World Without Waste” initiative is the next step in the company’s constant efforts to promote sustainability and its successful program to 100% replenish the amount of water it uses in its soft drinks and beverages market. Today, the company has achieved and surpassed the target it had set for replenishing water in 2015, five years earlier than expected.
These efforts are being implemented in the context of its broader strategy for sustainable development and development into a ” Total Beverage ” company offering a comprehensive range of products to all types of non-alcoholic beverages that meet the needs of consumers throughout the day, but also at all stages of their lives, in a responsible and proper way.
“Bottles and boxes should not harm our planet. A world without garbage is possible, “said James Quincey. “Companies like ours must lead this effort. Consumers around the world are aware of environmental issues and expect companies to take action. That’s exactly what we’re going to do and we invite others to follow us on this important journey, ”he added.
The Coca-Cola Company will work internationally to achieve these goals, with partners such as: The Ellen MacArthur Foundation through the New Plastics Economy Initiative, The Ocean Conservancy / Trash Free Seas Alliance and World Wildlife Fund («The Cascading Materials Vision and Bioplastic Feedstock Alliance»).
It will also launch new partnerships at regional and local levels, while also working with its strategic customers to help mobilize the consumer and recycle even more packaging.
Formore information visit the online magazine Coca-Cola Journey